Gravon

The problem

A consulting firm does not sell a product you can photograph; it sells a method. The site had to explain interlocking services across sectors, methodology, and use cases, in two languages, without turning into a maze. The client's field is my own field — ERP, performance management and KPIs, business intelligence dashboards, and process reengineering — so I built the site understanding the service being sold, not just its surface.

What was built

• A child theme written for this site specifically, not a purchased theme bent into shape
• A bilingual structure with independent Arabic and English paths
• A multi-level content architecture: services, sectors, methodology, and use cases
• Navigation that connects each service to the sector it serves, instead of a flat list
• An admin that lets the team add a new service or sector without code